Sheila brings with her over two decades of experience in luxury hospitality, both in Ireland and internationally.
Ballyfin Demesne, is delighted to announce the appointment of Sheila King to the position of Director of Sales and Marketing.
Most recently, she held the position of Director of Sales and Marketing at the five-star Sheen Falls Lodge in Kenmare, Co. Kerry, where she led strategic sales and marketing functions, managed partnerships, and played a key role in strengthening the hotel’s brand within the international luxury travel market.
Shelia began her career at the five-star Dromoland Castle in Co. Clare, before gaining further experience at The Merrion Hotel in Dublin and The Scotsman Hotel in Edinburgh.
In her new role at Ballyfin Demesne, Sheila will be responsible for overseeing all sales and marketing strategies, continuing to elevate the estate’s profile on the world stage as one of Ireland’s finest destinations.
Commenting on her appointment, Sheila said:
“I am delighted to be appointed as Director of Sales and Marketing at Ballyfin Demesne. It’s a remarkable property with an exceptional team, and I look forward to building on its stellar reputation in the luxury hospitality market.”
Seamus Crotty, Managing Director at Ballyfin Demesne, commented:
“We are thrilled to welcome Sheila to Ballyfin Demesne. Her extensive industry knowledge, and creative vision will be invaluable as we continue to grow our international presence and deliver extraordinary experiences for our guests.”
