The Montenotte reveals a new brand identity, capturing the hotel’s eclectic personality and charm at this urban escape
The Montenotte, Cork’s urban resort and one of Ireland’s leading hotels, has today unveiled a new brand identity, featuring a new logo, tagline, bespoke illustrations and a unique jackalope motif across the property, its website and social channels. The rebrand aims to capture The Montenotte’s eclectic personality and charm, as well as its artistic ethos and design focus, showcasing the vibrant and fun foundation underpinning the striking, contemporary hotel. Situated above Cork, The Montenotte’s redesign showcases the hotel as a dynamic urban resort, a gateway to the Irish wilderness inviting guests to run wild in the hotel’s Sunken Victorian Gardens and the upcoming Woodland Suite Experience which is set to open in Summer 2024.
The new logo maintains the block lettering of the previous logo, whilst transitioning to a new lively typeset. Within the logo, the word component celebrates the vibrant aspect of the hotel, aiming to bring the outside in through the text placement which acts like a vine. The dot under the ‘o’ is an art deco feature, reflecting the artistic aspects and art ethos that embodies The Montenotte. Finally, the brand’s new icon, the jackalope, features heavily within the new branding. The jackalope is a mythical creature from folklore often described as a rabbit with antelope horns, the jackalope can be found both in the city and in the wild, representing the hotel’s combination of wild paradise with an urban component. In addition, the brand will forego the use of the word “hotel” in the new logo, a decision which recognises that The Montenotte is more than just a hotel, but rather a destination which encapsulates the Hotel, The Residences – the private luxury apartments – Cameo Cinema, The Glasshouse and The Panorama Restaurant and Terrace.
As a part of the new look and feel, Irish digital artist Peter Donnelly was commissioned to create a series of bespoke illustrations and iconography which will be incorporated throughout The Montenotte’s visual assets. An internationally acclaimed author, Peter Donnelly is known for his distinct style of digital illustration influenced by folk art, mid-century art, and vintage print imperfections. The new illustrations for The Montenotte employ a muted colour palette with subtle sophistication, while depicting hospitality-related tableaus with a sense of fun. The Residences at the Montenotte, Cameo Cinema, and The Panorama restaurant will likewise utilise new logos and accompanying illustrations in stylistic alignment with the overall brand refresh.
For the identity refresh, The Montenotte partnered with Neworld, a professional brand agency based in Dublin. The main goal for this rebrand was to establish The Montenotte as the leading independent urban resort in Ireland, whilst maintaining The Montenotte’s playful yet sophisticated nature.
The new branding utilises two primary colours, black and cream, which reflect the sophisticated and dynamic elements of The Montenotte. Within the branding, Neworld have chosen to incorporate four unique earthy colours for grounded warmth, bringing in the wild and spirited element of the brand, as well as nodding towards the hotel’s new Woodland Suite Experience.
A new tagline, “Run Wild…. At The Montenotte” will be introduced, referring to the hotel’s many nature-oriented experiences including its newest accommodation suites. The property will soon be launching ‘The Woodland Suite Experience’ in Summer 2024 with two brand new accommodation styles set away from the main hotel and overlooking the river. Designed by Dublin-based design firm Kinston Lafferty, ‘The Woodland Suite Experience’ will epitomise a sense of escape for guests of The Montenotte. Nestled within the beauty of the Irish landscape high above Cork’s port, these exclusive cocoons will enhance a sense of exploration and experience, evoking harmony, and calm.
Frits Potgieter, General Manager of The Montenotte, says: “As we continue to evolve The Montenotte to deliver a benchmark urban resort hotel experience in Ireland it is crucially important that our branding clearly reflects the unique experience we aim to weave for our customers. With this brand evolution we hope to visually bring to life the contemporary, cosmopolitan nature of our design ethos, the understated luxury approach of our service and the vibrancy, fun and energy of a city escape that is then intricately juxtaposed with a multisensory resort experience developed on an estate with jaw dropping river views and the serenity of beautifully curated private gardens.”
Raymond Kelleher, Director of Sales and Marketing at The Montenotte, comments: “Our new logo and branding simplifies and unifies the look and feel of our brand, while also representing the fun and friendly personality of The Montenotte and our team. With this update, we have built on the legacy of the original logo while adding in a spirit of bold conviviality and extending our branding with aligned colours, typography, and a new tagline which we think brings to life the energy and magic of the experience we wish to create at The Montenotte.”
HOW: Room rates for The Montenotte start from €245 and include a complimentary breakfast, free parking, access to both Cameo Cinema (over 18s only) and The Motion Health Club. For more information, please visit https://www.themontenottehotel.com/.
