McDonald’s Ireland has today announced that it is gifting over 80,000 books to children across the country to encourage the joy of reading of as part of its ongoing commitment to children’s literacy
The books will be for children aged 4 – 11 years of age and will include kids’ favourites such as Never show a T-Rex a Book, How to Grow a Unicorn, The BFG, Rowley Jefferson’s Awesome Friendly Adventure, What Stars are made of, and Summer of the Dragons to name just a few of the titles from a range of award-winning children’s authors.
To kickstart the 80,000 books give-away, the McDonald’s Happy Readers Book Bus travelled to Donaghmede Shopping Centre and Charlestown Shopping Centre in Dublin, inviting children and their parents to participate in read-along sessions and other fun activities such as puzzles, colouring sheets and prize giveaways. The Happy Readers Book Bus was attended by over 1,600 people over the two day and saw over 2,500 books given out to children in the local Dublin area.
Speaking on McDonald’s continued commitment to children’s literacy across Ireland, Michelle Graham-Clare, chief marketing officer at McDonald’s UK and Ireland shared: “Our mission is to ensure all children, no matter their background, can access the joy of reading”.
Since 2013, McDonald’s has given away 6 million free books as part of its ongoing commitment to children’s literacy across Ireland. In 2021, McDonald’s also made the move in providing the option of children’s books with all its Happy Meals nationwide, allowing children the option to choose a book instead of a toy.