• Cyril McAree

20,000 Italians Read All About Ireland


Some 20,000 readers of Bell’Europa magazine in Italy have been reading all about the island of Ireland. A recent edition of Bell’Europa, a glossy travel magazine, included a 64-page supplement dedicated entirely to Ireland.

Articles about Belfast, Strangford Lough, Ireland’s Ancient East, the Wild Atlantic Way and Dublin featured in the magazine.

“We were delighted with the various articles and excellent coverage in Bell’Europa magazine. It’s a great way of showcasing the island of Ireland to a wide audience of potential Italian visitors – helping us to spread the word about what makes a holiday in Ireland so memorable,” said Niamh Kinsella, Tourism Ireland’s Manager Italy. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday in Ireland.”

2017 was the best year ever for tourism from Italy to Ireland, when we welcomed around 363,300 Italian visitors, up +5.5% on 2016. Tourism Ireland is determined to ensure that success continues and the organisation has an extensive programme of promotions under way in Italy in 2018.


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