Tourism Ireland and partners promote Ireland for corporate meetings and incentive travel in Salt Lake City and San Francisco
Eight tourism companies from Ireland joined Tourism Ireland in the United States this week to promote Ireland as the ideal destination for corporate meetings and incentive travel.
The ‘Meet in Ireland’ showcase visited Salt Lake City and San Francisco and involved B2B events in each city, where the tourism companies from Ireland – all specialists in Business Events – connected with around 60 American meeting and incentive travel planners.
Tourism Ireland’s message is that Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes and fantastic hospitality, making it the perfect destination for meetings and incentive travel.
Alison Metcalfe, Tourism Ireland’s Head of North America, said:
“Our ‘Meet in Ireland’ dual-city showcase provides a great platform to promote Ireland as a premier destination for Business Events. We are delighted to have eight tourism companies from Ireland with us in Salt Lake City and San Francisco, showcasing the best of Ireland to influential American meeting and incentive travel planners.
“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s ambition to grow overseas tourism revenue outside of the peak summer season and support businesses across the island.”
‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, comprising Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading Business Events destination.
Tourism businesses taking part in Tourism Ireland’s United States roadshow this week include:
- Wallace Travel Group
- Conrad Dublin
- MHL Hotel Collection
- Moloney & Kelly
- O’Donoghue Ring Collection
- TIFCO Hotel Group
- Titanic Belfast
- Visit Belfast
