‘Taste Meets Tradition’ combines traditional Christmas favourites with emerging food trends and product innovation
BWG Foodservice is marking 25 years serving Ireland’s foodservice and hospitality industry with the launch of its Christmas 2026 brochure which brings together an extensive range of festive products, menu inspiration and foodservice solutions for customers ahead of the busy Christmas trading period.
This year’s brochure, entitled “Taste Meets Tradition”, combines traditional Christmas favourites with emerging food trends and product innovation, providing commercial kitchens, restaurants and foodservice establishments with a broad range of options for their festive menus. The launch comes during a milestone year for BWG Foodservice, which is celebrating its 25th anniversary in 2026.
Among the highlights of this year’s Christmas offering are products recognised at the 2026 Irish Quality Food & Drink Awards, including William’s Gate 10oz Striploin Steak and Tomahawk Steak, along with BWG Foodservice’s Chef’s Kitchen Spice Bag Salsa.
Commenting on the launch, Ricky O’Brien, Foodservice Director, BWG Foods, said:
“Christmas is one of the most important occasions in the foodservice and hospitality calendar and our 2026 Christmas Brochure has been created to give customers the choice, inspiration and value they need to make the most of the festive season. This year is particularly special for BWG Foodservice as we celebrate our 25th anniversary.
Supporting our customers has remained at the heart of what we do since we started and that commitment is reflected in our latest offering. We understand the challenges facing the industry and are focused on providing innovative products and solutions throughout our range so our customers can create memorable festive menus and occasions.”
BWG Foodservice is the foodservice division of BWG Foods that serves customers across the island of Ireland from depots in Dublin, Cork and Galway, supported by 20 Value Centres and offering more than 15,000 products across catering, hotels, restaurants, institutions, hospitals, fast food, retail and the pub sectors.
Next-day delivery six days a week from November through to Christmas
Drawing on the benefits from the wider BWG business including its retail, distribution and wholesale network, BWG Foodservice will provide next-day delivery six days a week from November through to Christmas. This year’s brochure has been designed as a practical resource for operators as they plan their festive menus with QR codes incorporated throughout the brochure, enabling customers to easily access and explore the wider BWG Foodservice range of products and services.
More about BWG Foodservice: https://www.bwgfoodservice.ie/
