Fáilte Ireland launches Greenways Culinary Tourism Development Programme

Greenways Culinary Tourism Development Programme aims to enhance the visitor experience and maximise the revenue opportunity of the growing greenway market.

A group of food and drink producers, tourism businesses and industry stakeholders gathered this week at The Village Barn, Tyrrellspass, Co. Westmeath for Fáilte Ireland’s Greenways Culinary Tourism Development Programme. The event explored how local food and drink offerings can enhance the visitor experience along the region’s network of greenways, creating stronger reasons for visitors to stay longer and support local businesses.

The programme examined opportunities to better connect local food and drink businesses with visitors travelling the Royal Canal Greenway, the Old Rail Trail Greenway, the Grand Canal Greenway and the emerging Midlands Trail Network.

Attendees heard from industry speakers and tourism businesses who shared practical insights on developing food and drink experiences for the tourism market, enhancing the Greenway visitor experience, building collaboration across the sector, and bringing the region’s food and drink story to life for visitors.

Greenways are an important part of Ireland’s tourism offering and have brought transformative benefits to local communities and visitors. The Ireland’s Hidden Heartlands Regional Tourism Development Strategy envisages a ‘lattice-work’ of interconnected trails, Greenways and Blueway’s across Ireland’s Hidden Heartlands, creating a well-connected network that links communities, disperses visitors, and supports vibrant destination hubs throughout the region.

This Fáilte Ireland programme looks to optimise these opportunities and build the knowledge, confidence and practical tools to maximise the revenue opportunity of the growing greenway market.

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