1.2 million Italians see Ireland’s Hidden Heartlands in popular TV show ‘GEO’

Tuesday, October 28, 2025. 12:41pm
1.2 million Italians see Ireland’s Hidden Heartlands in popular TV show 'GEO'

A special Ireland episode of the popular Italian TV show ‘Geo’ was filmed at multiple locations in Ireland’s Hidden Heartlands

Images of Ireland’s Hidden Heartlands were beamed into the homes of 1.2 million people across Italy when a special Ireland episode of a popular Italian TV show called Geo aired on Italian TV. Filming took place here last year and was supported by Tourism Ireland and Fáilte Ireland.

The episode was filmed at multiple locations in Ireland’s Hidden Heartlands including Brookfield Farm near Nenagh, Birr Castle Demesne, Lough Boora Discovery Park, Strokestown Park House, Athlone Castle, Sean’s Bar in Athlone, Tullamore D.E.W. Distillery and Celtic Roots Studio, where owner Helen Conneely shared the fascinating story of crafting art from ancient bog oak. They also filmed at the Irish National Stud in Kildare and Cushendale Woollen Mills in Graignamanagh.

Marcella Ercolini, Tourism Ireland’s Manager Italy, said: 

“Tourism Ireland was delighted to support the production of this special episode of Geo, shining a spotlight on Ireland’s Hidden Heartlands. The episode captured the essence of this special part of Ireland – its beautiful landscapes, rich heritage and welcoming people. With 1.2 million viewers across Italy tuning in, it’s a wonderful opportunity to inspire future Italian visitors to come and experience Ireland’s Hidden Heartlands for themselves.”

Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity to grow tourism from Italy.

PIC SHOWS: TV crew from popular Italian TV show called Geo, during filming at Brookfield Farm near Nenagh, in Tipperary.

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