Ireland was promoted to 200 tour operators and travel agents at the travel trade roadshow in three cities across Spain
The roadshow to Bilbao, Madrid and Barcelona was organised by Tourism Ireland and VisitBritain.
Fifteen (15) tourism companies from Ireland took part in the roadshow, which involved workshop sessions and networking in each city. It was a great opportunity to meet and do business with the Spanish travel professionals, to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their programmes for 2026 and beyond.
The cities of Bilbao, Madrid and Barcelona were selected for the roadshow as they are key gateways, with direct flights to Ireland for Spanish holidaymakers. The roadshow provided a valuable opportunity for Tourism Ireland and its partners to remind the Spanish travel professionals about the many great things to see and do around Ireland and all that is new and exciting.
Susan Bolger, Tourism Ireland’s Manager Spain, said:
“We’re delighted that so many of our key Spanish travel trade contacts took the time to come and meet with our partners from Ireland, to learn all about our superb tourism offering. Our aim is to increase awareness of Ireland among these influential Spanish tour operators and travel agents – and to help Ireland and our tourism partners secure a greater share of their business for 2026 and beyond.”
Tourism businesses from Ireland taking part
- A Touch of Ireland
- Abbey Group
- Aran Island Ferries
- ATS Travel Ireland
- Corick House Hotel & Spa
- Diageo Brand Homes (Guinness Storehouse, Roe & Co Distillery, Smithwick’s Experience Kilkenny and Guinness Open Gate Brewery)
- Griffin Group
- Hillsborough Castle and Gardens
- Iveagh Garden Hotel
- Joe O’Reilly Ireland DMC
- Killary Fjord Boat Tours
- Powerscourt Estate
- The Chocolate Manor
- Titanic Belfast
- Tour Partner Group
