Net Affinity and Smarthotel expand their hospitality technology offering with CRM and guest engagement expertise from For-Sight
Net Affinity and Smarthotel welcome For-Sight, as they expand their hospitality technology offering with CRM expertise.
For-Sight brings specialist expertise in Customer Relationship Management (CRM), Customer Data Platforms (CDP) and marketing automation, helping hotels use guest information more effectively to deliver relevant, personalised communications.
The acquisition of For-Sight brings a strengthened combined offering by bringing together expertise in direct booking technology, digital marketing, connectivity, payments and guest engagement to support hotels throughout more of the guest journey.
Lauri Koop, CEO of Hotel Tech Group, commented:
“Our focus has always been on helping hoteliers grow their business through innovative technology, from maximising direct bookings and improving online visibility to simplifying distribution and streamlining payment processes.
With For-Sight joining us, we’re building on that foundation by adding specialist CRM and guest engagement expertise to our wider portfolio”
Connecting direct bookings with stronger guest relationships
Increasing direct bookings is an important part of hotel revenue growth. Equally important is what happens after a guest books and how hotels can turn a first-time visitor into a loyal, returning customer.
“Combining this expertise with our existing technology lays the groundwork for a more connected guest journey.
Over time, a more joined-up approach to booking and guest data could help hotels better understand guest preferences, develop tailored offers, deliver personalised campaigns and drive upsells through relevant experiences such as dining, spa treatments and golf.
The ambition is to help hotels move beyond individual transactions and build stronger relationships that encourage repeat stays and maximise guest value over the long term.”
Supporting a more connected hospitality experience
The addition of For-Sight marks another step towards delivering a more comprehensive range of hospitality technology solutions.
The combination of direct booking technology, connectivity, payments and CRM expertise builds a strong foundation for future innovation and closer connections across the guest journey.
“We’re delighted to welcome For-Sight to the family. Its expertise in hospitality CRM, guest data and personalised engagement is a valuable addition to our portfolio and complements our existing strengths in booking technology, connectivity and payments.
“Our focus is on delivering connected hospitality technology solutions that help hotels increase profitability and improve operational efficiency. With the addition of CRM expertise, we aim to support stronger guest relationships, unlock new revenue potential and create a more personalised journey from booking to return stay.“
Discover more about For-Sight: https://for-sight.com/
