Katie will lead the commercial, sales, and marketing strategy across The Doyle Collection’s portfolio of eight landmark hotels.
The Doyle Collection is delighted to announce the appointment of Katie Farrell as Chief Commercial Officer, marking an exciting new chapter for the luxury hotel group as it continues to strengthen its global commercial and marketing strategy.
The Doyle Collection is a proudly Irish, family-owned and operated hotel group with properties in Ireland, the United Kingdom and the United States. The Westbury Hotel, the Group’s flagship property, is situated in the heart of Dublin and is a member of Leading Hotels of the World. In the UK, The Marylebone, The Kensington, and The Bloomsbury hotels are all located in central London. The Group’s Irish hotels also include The River Lee in Cork and The Croke Park in Dublin, while in the US, The Dupont Circle Hotel is located in the centre of Washington DC.
Katie has assumed the role of Chief Commercial Officer following more than 11 years as Director of Sales and Marketing at The Westbury, where she played a pivotal role in shaping the hotel’s market positioning, driving sustained commercial performance and elevating its profile as one of Europe’s most celebrated luxury properties.
Since joining The Doyle Collection in 2014, Katie has been instrumental in delivering strategic growth, building high-performing teams and cultivating strong relationships across international markets.
In her new position, Katie will be based at the Group’s head office in Dublin, where she will lead the commercial, sales, and marketing strategy across The Doyle Collection’s portfolio of eight landmark hotels. Working closely with hotel leadership teams and head office colleagues, she will focus on strengthening the Group’s global presence, enhancing brand performance and driving long-term commercial success.
Commenting on her appointment, Katie Farrell said:
“After more than 11 years as Director of Sales and Marketing at The Westbury, I am delighted to take on the role of Chief Commercial Officer for The Doyle Collection. I have grown and learned so much within the Group since joining in 2014, and it has been a privilege to contribute to our commercial direction and sustained performance. As I begin this exciting new chapter, I look forward to leading our commercial and marketing direction, building on the strong foundations in place, and collaborating with our exceptional teams across Dublin, London, and our wider portfolio.”
Timur Sentuerk, Chief Executive Officer of The Doyle Collection, added:
“Katie has been a driving force within The Doyle Collection for more than a decade, and her leadership, strategic insight, and deep understanding of the luxury hospitality landscape make her exceptionally well-placed to take on this important role. We are delighted to welcome her to the senior leadership team as we continue to invest in our properties, strengthen our brand and pursue ambitious plans for growth.”
