Tourism Ireland puts the Spotlight on Ireland in the Netherlands

Monday, January 12, 2026. 8:54am
Karen van der Horst, Tourism Ireland; Ronan Treacy, The Sandymount Hotel; Clare Wheatley, Real Adventures Connemara; and Gerry Lannigan, Abbey Group, at Travel Trade Days in Utrecht, the Netherlands.

Promoting the island of Ireland to top Dutch and Belgian travel professionals

Tourism businesses from the island of Ireland were in Utrecht last week, taking part in Tourism Ireland’s first promotion of 2026 in the Netherlands. 

They attended Travel Trade Days – a two-day B2B event involving a programme of bespoke one-to-one appointments and networking sessions with Dutch and Belgian travel professionals.

The Travel Trade Days event offers an excellent opportunity for the six participating tourism businesses from Ireland to connect and do business with the travel professionals in attendance – encouraging them to include Ireland in their programmes for 2026 and beyond, or to extend the programmes in which Ireland already features.

Karen van der Horst, Tourism Ireland’s Manager for Northern Europe, said: 

“Tourism Ireland is delighted to attend Travel Trade Days in Utrecht. This two-day event provides a valuable opportunity to connect tourism businesses from the island of Ireland with our key Dutch and Belgian travel trade contacts who can bring visitors at scale in 2026 and beyond.”

Tourism businesses from the island of Ireland at Travel Trade Days

  • Abbey Group
  • Gleneagle Group
  • Real Adventures Connemara
  • The Sandymount Hotel

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