Innovative Technology Enhances Fan Experience with Checkout-Free Bars and Mobile Ordering
Aramark Ireland, the country’s leading food and hospitality provider for live events, successfully delivered large-scale food and beverage operations across two sold-out Oasis concerts in Dublin, serving more than 160,000 fans over the course of the weekend.
With a team of over 1,300 staff on site each night, Aramark coordinated all catering, bar, and hospitality services across the stadium, ensuring smooth operations and exceptional service throughout.
To elevate the fan experience, Aramark deployed a suite of technology-driven solutions, including the Kappture BRISK unit, which has become a staple at major events.
At Aramark, we believe unforgettable experiences are built on the little moments, the music, the energy, and the freedom to enjoy it all without missing a beat.
The BRISK unit delivers just that:
A frictionless, checkout-free bar system that lets fans tap their card, grab a freshly poured drink, and go in seconds. It’s fast, intuitive, and consistently outperforms traditional setups in both throughput and guest satisfaction.
Kevin McGinley, Managing Director of Aramark Food Solutions Ireland, said:
“Delivering an event of this scale takes precision, planning, and teamwork. Our focus is always on creating an exceptional fan experience, which means keeping service efficient, food and drink quality high, and sustainability at the heart of operations. Technology like the BRISK unit helps us do just that, it’s fast, intuitive, and fans love it.”
Aramark also trialled enhanced mobile ordering platforms and upgraded EPOS systems to streamline operations and reduce friction. These innovations are part of a broader strategy to improve customer experience, reduce queueing, and ensure fans spend more time enjoying the event and less time waiting.
Aramark is the trusted food and hospitality partner for Ireland’s largest sporting fixtures and concerts, working with leading venues nationwide to deliver outstanding experiences for fans and visitors. The Oasis concerts reinforce the company’s reputation as the go-to provider for large-scale live entertainment, where operational expertise, innovation, and fan satisfaction are equally critical.
