Tourism Ireland partners with VisitBritain for B2B workshops in Frankfurt

Friday, November 15, 2024. 12:20pm
Tourism Ireland partners with VisitBritain for B2B workshops in Frankfurt
Tourism businesses from Ireland at Tourism Ireland’s B2B workshop in Frankfurt, with Aislinn O Driscoll, Fáilte Ireland (front row, sixth right); Mary McGee, Tourism Northern Ireland (front row, left); Nadine Lehmann (front row, second left); and Monika Wöermann (front row, right), both Tourism Ireland

Tourism Ireland hosts B2B workshop for German, Swiss and Austrian tour operators

Ireland is being promoted to 27 German, Austrian and Swiss tour operators at Tourism Ireland’s B2B workshop in Frankfurt this week, which has been organised in partnership with VisitBritain.

Thirty-two (32) tourism companies from Ireland are taking part, meeting and doing business with tour operators who bring valuable tourists to our island each year or who’re considering programming Ireland for the first time. Around 860 meetings will be conducted at the workshop, which will be followed by a networking session – providing a valuable opportunity for the businesses from Ireland to showcase and sell their products and services, as the tour operators sign contracts for 2025 and beyond.

Tourism Ireland and its partners from Ireland are reminding the German, Austrian and Swiss travel professionals about the many great things for their clients to see and do here – including our beautiful landscapes, rich heritage, great food and drink, as well as our world-class attractions and outdoor experiences.

Nadine Lehmann, Tourism Ireland’s Manager for Germany, said: “We’re delighted to partner with VisitBritain to bring together these key travel professionals from Germany, Austria and Switzerland, to do business with our partners from Ireland this week. Our aim is to connect our partners with the influential tour operators who bring valuable tourists to Ireland and who are now contracting for 2025 and beyond.”

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