Tourism Ireland: Targeting luxury holidaymakers for Ireland

Wednesday, April 24, 2024. 3:37pm
Tourism Ireland: Targeting luxury holidaymakers for Ireland
Debbie Moran, Fáilte Ireland; Roxana Ciontu, The G Hotel & Spa; Natasha Johnston, Tourism Ireland; and Mylène Campalto, Moloney & Kelly, at Connections Luxury Europe

Targeting luxury holidaymakers for Ireland

Tourism Ireland is promoting Ireland at Connections Luxury Europe in Costa Brava in Spain this week. The g Hotel & Spa and Moloney & Kelly are also attending.

Connections Luxury Europe is a four-day event which connects luxury hotels and suppliers with around 120 high-end global travel buyers. It involves a series of bespoke one-to-one appointments, as well as more informal ‘icebreaker’ experiences, which allow the suppliers and the influential luxury travel buyers to connect.

Sinéad Murray, Tourism Ireland’s Acting Head of Business Partnership, said: “Connections Luxury Europe is an excellent platform to showcase the superb luxury tourism offering around Ireland – including our boutique hotels, castles and luxury resorts, as well as our top visitor attractions and rich culture and heritage, and not forgetting our superb culinary experiences.

“The format of bespoke one-to-one appointments and informal experiences provides a valuable opportunity to meet, and really connect with, the global luxury travel buyers – ensuring Ireland is ‘top of mind’ for them when they’re recommending destinations to their clients.”

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