Targeting luxury holidaymakers for Ireland

Monday, June 19, 2023.
Targeting luxury holidaymakers for Ireland
Roisin Wallace, Original Irish Hotels; Hajnalka Krizsany, Guinness Storehouse; Michelle Maguire, Ireland’s Blue Book; Natalia O’Hanlon, The Merchant Hotel; Olivia Frawley, Tourism Ireland; and Orla Moule, Fáilte Ireland, at Connections Luxury Europe in Barcelona.

Four tourism businesses from Ireland joined Tourism Ireland in Barcelona for Connections Luxury Europe – a three-day event which connects luxury hotels and suppliers with around 110 global high-end travel buyers.

Connections Luxury Europe involves a series of bespoke one-to-one appointments, as well as more informal ‘icebreaker’ experiences which allow the luxury buyers and suppliers to connect. The event provides another excellent opportunity for the tourism businesses from Ireland to meet, and do business with, the influential luxury travel buyers in attendance.

Sinéad Murray, Tourism Ireland’s Acting Head of Business Partnership, said: “Connections Luxury Europe is an excellent platform to showcase the superb luxury tourism offering around Ireland – including our boutique hotels, castles and luxury resorts, as well as our top visitor attractions and rich culture and heritage, and not forgetting our superb culinary experiences.

“The format of bespoke one-to-one appointments and informal experiences provides a valuable opportunity for our tourism partners from Ireland to meet, and really connect with, the global luxury travel buyers – ensuring Ireland is ‘top of mind’ for them when they’re recommending destinations to their clients.”

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