Guinness 0.0 launches biggest ever responsible drinking campaign, with ‘Make it a St. Patricks Day to remember’
- 50,000 free pints of Guinness 0.0
- 4 iconic pubs rebranded to 0.0
- 0.0 singing pints social campaign
- The campaign promotes a message of moderation over Ireland’s most famous weekend
As anticipation builds for St. Patrick’s Day and celebrations kick off across the country, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’.
The campaign has been developed to communicate a message of moderation, and to encourage consumers to try the non-alcoholic beer, with 50,000 free pints of Guinness 0.0 being made available across the island of Ireland over the course of St. Patrick’s weekend.
In the brand’s largest ever sampling of its non-alcoholic beer, free pints of Guinness 0.0 will be available in over 300 different locations across Ireland. Four participating iconic pub facades will be rebranded into ‘Guinness 0.0 Pubs’ including O’ Donoghues (Merrion Row, Dublin), O’ Connell’s (Eyre Sq, Galway), O’ Sullivans (Douglas, Cork) and Common Market (Belfast) where customers can enjoy a free pint of Guinness 0.0 on March 17th, as well as in 150 other pubs nationwide via the AnyExcuse app where a pint of Guinness 0.0 will be redeemable March 16th -19th . Other locations include Dublin Airport on March 17th & 18th and Aviva Stadium for people attending the highly anticipated Guinness Six Nations finale, Ireland v England, on 18th March. Additionally, from March 16th-19th in 164 Tesco stores across the Republic of Ireland consumers purchasing a four-pack of Guinness with their Clubcard will receive a free four-pack of Guinness 0.0.
Across St. Patrick’s weekend at The Guinness Storehouse, all guests will receive a complimentary Guinness 0.0. The amplified visitor experience at the Home of Guinness features live music and entertainment, including a Guinness Gaeltacht curated by Black and Irish, running from March 16th -19th. For more information and to purchase tickets visit: www.guinness-storehouse.com
Amplifying the chorus of celebrations in Ireland and Guinness 0.0 toasts, the brand has created a fun and interactive Snapchat filter that gives users the chance to create singing 0.0 pints of their own. To watch the film click here.
Speaking about the campaign, Alan McAleenan, Brand Director, Guinness Ireland said: “St. Patrick’s Day is one of the key highlights in the social calendar, a day when we are proud to celebrate our heritage and Irish culture. We are delighted to be championing our non-alcoholic beer, Guinness 0.0, in our largest ever responsible drinking campaign in Ireland, and encourage everyone to engage in an enjoyable and responsible way to make it a St. Patrick’s Day to Remember”.
In addition to the current offering via cans and MicroDraught, Guinness 0.0 will also be available on draught in select pubs and restaurants. Consumers can find out how to redeem a free pint across St. Patrick’s weekend by visiting www.anyexcuse.com