Cashel was the venue for the February board meeting of Tourism Ireland, which took place today (Thursday, 2 February). The board members took the opportunity to meet with representatives of the local tourism industry, to discuss overseas tourism to Ireland this year and the extensive promotional programme which Tourism Ireland is undertaking to highlight Co Tipperary and Ireland around the world in 2023.
Speaking after the board meeting, Niall Gibbons, Chief Executive of Tourism Ireland, said: “We were delighted to be in Cashel for this month’s board meeting and to have the chance to meet with representatives of the local tourism industry and to hear directly about their business. It also gave us the opportunity to discuss overseas tourism in 2023 and the extensive programme of promotional activity which Tourism Ireland is undertaking around the world, to highlight Tipperary and Ireland to prospective visitors.”
Tipperary features prominently on Tourism Ireland’s international website, Ireland.com, which attracted more than 12.2 million unique views in 2022. Tipperary’s scenery and attractions are also highlighted through Tourism Ireland’s social media platforms, including Facebook (Tourism Ireland has around 4.7 million fans worldwide), Instagram (over 1.1 million followers), Twitter (around 558,000 followers) and YouTube.
In 2022, Tourism Ireland generated positive publicity in international media outlets about Tipperary worth €26 million (in equivalent advertising value) – through media visits, press releases, ezines and in-market media events.
Tourism Ireland is rolling out its ‘twinning’ initiative again this year, which involves each overseas market ‘twinning with’ a specific region or area in Ireland. Australia and New Zealand are twinned with Tipperary, so Tourism Ireland in Australia and New Zealand is placing a special focus on Co Tipperary in 2023.