This week Fáilte Ireland showcased some of Ireland’s world-class golf product to players in Northern Ireland at its annual ‘Golf Ireland Promotion Night’ in Belfast on Tuesday 22nd March.
Pre-coronavirus golf tourism generated more than €300million in revenue for the Irish economy and 1.6 million bed nights every year, making it extremely valuable to the economy. According to Fáilte Ireland, a golf visitor typically spends three times more than the average leisure tourist with most of the spend going directly into local economies on non-golf expenditure such as accommodation, transport and food and beverage.
The 7th annual ‘Golf Ireland Promotion Night’ took place in the Europa Hotel in Belfast with 30 golf courses from the Wild Atlantic Way, Ireland’s Ancient East, Ireland’s Hidden Heartlands and Dublin, pitching directly to over 600 players, societies and clubs from across Northern Ireland.
Martin Donnelly, Head of Commercial Development at Fáilte Ireland, said:
“Ireland is world-renowned for its high-quality golf product and the fact we welcome over 220,000 golf tourists each year is testament to this. From championship links courses to parkland courses and numerous hidden gems, there is a course to suit golfers at every level spread throughout the country. After two years of challenges and uncertainty, we’re pleased to be back hosting our ‘Golf Ireland Promotion Night’ which offers golf courses throughout Ireland a high-profile sales platform where they can promote their wonderful product directly to this attentive and lucrative market.”