Give up on Dating. Invest in a Tech Partnership that will enable your Hotel to live Happily Ever After
Dating in the tech world is complex. There are many products to meet, to get to know, to trial, understand and ultimately decide if they are the one for you. Dating all your suppliers can be tiresome work, ultimately what you need is to invest in a committed relationship that will enable your hotel to live Happily Ever After.
Guestline, a global leader in hotel cloud-based property management systems, distribution and guest engagement technologies are finding it’s no longer enough to provide hoteliers with information about integrated products, they also need to be well informed on all other products that the hotel may require to manage their guests and their business.
A successful partnership is more than a product, its superpower is much more than that. Although the right technology is critical, most hoteliers don’t realise this connection is people-based by nature. It is the human relationship that develops when the integrated teams behind the products are like minded, share the same values, create world class products, value their clients and provide excellent delivery and after sales service.
“At Guestline we are very privileged to have this great working partnership with many other hospitality providers. We have dated quite a few and we are confident in recommending the service of those partners who are as committed to their product and the customer service they will deliver as we are. When looking at their hotel tech requirements, hoteliers often tender many products and may not realise that there is overlap and gaps with their total selection. At the core of these integrations, we, as the PMS provider need to know and advise the client of the workings of each product they are considering ensuring they have the complete solution they need to future proof their business, to better manage the guest journey and to automate operations, whilst boosting their employee engagement.” Says Clio O’Gara, Country Manager Ireland at Guestline.
A match made in heaven is truly powerful in that it can serve a greater good beyond the goals of just one company. The secret is to have well thought out integrations, be open minded and partner with the best of breed and allow your PMS provider to do the dating for you so you, the hotelier, can choose the best match for you.
Guestline recently hosted a partner day, bringing together a selection of their integration partners in Ireland, to meet, engage, share product knowledge and host demonstrations, as they learned about the changing trends in hospitality and how hoteliers can get the best from their technology stack.
“CBE has two solutions for the hotel market, Pixel Point and Casio, and we have been working with Clio and the team at Guestline for many years to deliver the best integrated solution for hoteliers.” Says Paul Kenna, Hotel Product Manager with CBE. “Thanks to our working relationship, we have become more informed on the needs of the hotelier and have been able to adapt and innovate products to best suit their changing requirements, from room posting right down to the detailed items, total end of day integration and seamless reporting across all till points. We work incredibly well together, with both the product and the people at Guestline, which is the secret to the growth of our products and our ability to deliver a tailored approach for hoteliers with different needs and operational aspirations for their business.”
The industry is bursting with tech solutions to enable hoteliers to better manage their business. With the added layer of Covid, there never has been a better time for hoteliers to take note of their tech stack and integrations, to ask themselves if their tech is meeting their needs, are there overlaps (which may lead to financial savings if eliminated), how can they better serve their staff and customers, whilst also keeping up to date with advancements that will keep them ahead of their competitors.
“We are here to help” says Clio. “As the PMS provider we’ve done the homework for hoteliers and have become well known for our agile approach to integrations. It’s never a one size fits all attitude. Our aim is to simplify the process for hoteliers. Not only have we removed all barriers by publishing an open API that makes it as easy as possible technically to integrate with us, we’ve asked the questions, trialled the products, taken the time to understand how they work and our team have built relationships with the people behind the products, enabling us to choose the best ones to partner with. For instance, Guest Revu are a great Reputation Management tool that helps to drive great rates and occupancy. When integrated with Guestline Rezlynx PMS, the two-way interface sends out the review to the guest 20 mins after departure. The review then comes back into a portal where the hotel can manage all guest reviews on one platform whilst the guest comments pop into their guest profile in the PMS. This is invaluable data for hoteliers to have and it can be seamlessly managed and enhanced through the PMS.”
As new products and possible integrations emerge, Guestline are always looking to industry developments that can better enhance the Guestline offering whilst giving hoteliers back ‘More Guest Time’. Snapfix is a property building and management software company that allows hoteliers to keep on top of reactive maintenance issues through a handy app. “Snapfix has been performing extremely well globally and in Ireland as we help hoteliers to better manage and simplify their buildings, facilities and equipment. I was delighted to attend Guestline’s partner day to meet their other partners and to better understand how integrations work. There was so much energy in the room, and it was truly eye opening to discover the capabilities and benefits a two-way integration between Rezlynx PMS and Snapfix would deliver to hoteliers.” Says Andrew O’Connor, Enterprise Sales Manager at Snapfix.
Remember, choosing a PMS is a long-term commitment. It’s not a first date, you will be together for quite some time. It’s about choosing the right PMS relationship and partners to celebrate the success with. The relationship that makes every-day life simpler and your day less stressful. Start by choosing the right PMS foundations and then evolve, one partner at a time….
Here are some of Guestline’s valued partners who attended the Partner Day event:
For-Sight are experts in providing CRM (customer relations management) for hotels. They bring together all your guest data in one place, manage the relationship from booking to repeating whilst managing guest communications and your hotel brand. The fully integrated CRM allows the e-zine software to have full knowledge of your clients likes and dislikes, knows who has a future booking or a past booking, knows not to send a promotion to a future reservation for their booking dates and it can maintain a relationship with the guest long after their departure to ensure they repeat as a direct booking guest.
Right Revenue is an Irish based Revenue Management System with a two-way interface to Guestline Rezlynx. It extracts data from a hotel’s PMS and analyses live trends to come up with a sales and rate strategy to drive double digit growth and helping hoteliers make the right rate decisions, from both the PMS data and general shopper rate.
Asksuite boosts direct reservations and revenue with AI Hotel Chatbot combined with human agents that helps the guest make their booking instantly, answering questions and promoting upselling, which frees up hotel staff to get on with other tasks.
Avvio is an award-winning booking engine provider and has been a partner of Guestline since 2017. With some of the best technology available in a booking engine, it is the first of its kind as it revolutionises the booking experience to predict, personalise and retain the guest on their journey through a hotel’s website.
ResDiary is a unique booking system that integrates with a hotel’s F&B through the PMS to send out booking invites and confirmations before arrival and allows booking through the PMS or directly online. It interfaces with CBE and Guestline, creating the perfect three-way integration partnership.
To find out more about Guestline’s systems and their partners, please click here.
