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Tourism Minister Catherine Martin leads drive to restart overseas tourism

Tuesday, November 02, 2021.
Tourism Minister Catherine Martin leads drive to restart overseas tourism in 2022, at world’s largest travel fair

Tourism Minister Catherine Martin leads drive to restart overseas tourism in 2022, at world’s largest travel fair

Irish tourism companies set to negotiate business for 2022 with travel buyers from across the globe

Tourism Minister Catherine Martin joins Tourism Ireland and 40 tourism businesses from Ireland at World Travel Market (WTM) in London today.

WTM typically heralds the beginning of Ireland’s promotional drive overseas for the year ahead. As we restart travel from overseas, Ireland’s presence at World Travel Market is more important than ever this year. Every destination across the globe has experienced the impact of COVID-19 and is now seeking its share of the recovery. Tourism Ireland’s aim, therefore, is to stand out from the crowd and to capture the attention of the global media and travel professionals in attendance.

This year, WTM is a hybrid event – with the live event taking place over three days this week, on 1-3 November, and the virtual meetings taking place on 8-9 November. In all, some 77 tourism companies from Ireland will engage in important meetings with international tour operators – to negotiate and exchange vital contracts for 2022.

Tourism Minister Catherine Martin said: “I am delighted to attend today’s World Travel Market which provides an excellent platform for Tourism Ireland, and the participating tourism enterprises, to highlight Ireland’s world-class tourism experience to international tour operators. As tourism begins to emerge from the devastation wrought by COVID-19, it is imperative that we get the message out there that Ireland is again open for business and that visitors know that a warm welcome awaits them when they travel to Ireland, despite the disruption of the last couple of years. I must commend Tourism Ireland, Fáilte Ireland, Tourism Northern Ireland and all our tourism partners for their concerted efforts to kick-start tourism’s recovery and to keep the island of Ireland high on international travel wish-lists. There is increasing recognition that tourism growth must be sustainable, as well as being consistent with our sectoral climate change targets and commitments. And in that regard, I know that Tourism Ireland will be working towards the longer-term goal of ensuring that we are successfully marketed as a sustainable tourism destination.”

Tourism Minister Catherine Martin leads drive to restart overseas tourism in 2022, at world’s largest travel fair
Julie Wakley, Tourism Ireland; Niall Gibbons, Chief Executive of Tourism Ireland; Tourism Minister Catherine Martin; and Christopher Brooke, Vice-Chairman of Tourism Ireland, at World Travel Market in London.

Niall Gibbons, Chief Executive of Tourism Ireland, said: “As we restart tourism from overseas, we are delighted that Minister Martin is joining us this week at World Travel Market, the world’s largest travel fair. The representation of Irish companies at WTM is extremely welcome – and essential in the highly competitive international marketplace. Every destination across the globe has experienced the impact of COVID-19 and is now seeking its share of the recovery. Tourism Ireland’s aim, therefore, is to stand out from the crowd and to capture the attention of the global media and travel professionals in attendance.

“Our ‘Green Button’ campaign is now under way and will reach 46 million people across Britain. It’s a really extensive, multi-channel campaign which is highlighting Ireland as a fantastic destination for a short break or holiday. Our message – and that of the entire Irish tourism industry – is very simple: we cannot wait to roll out the green carpet and welcome back visitors from Great Britain and elsewhere around the world. Together with our industry partners, we will undertake our most extensive marketing campaign ever in 2022.”

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