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Digital Research Collaboration for luxury hotel sector and jobs growth

09/07/2021
23/06/2021REPRO FREE: Galway based Company, ArÛ Digital Marketing Strategy announces Jobs Growth and Digital Research Collaboration with NUI Galway for Hotel sector worldwide. Rod Car, Software Development Lead ArÛ Digital Marketing,Ger Lawlor Product Manager, ArÛ Digital Marketing, Andy Donald, Research Fellow NUI Galwayís Insight Centre for Data Analytics and Triona Mac Giolla RÌ Director ArÛ Digital Marketing. Photo: Andrew Downes,xposure

Galway’s Aró Digital Strategy Company, announce Digital Research Collaboration with NUI Galway for luxury hotel sector worldwide and jobs growth

Galway based, Aró Digital Strategy Company are Global Leaders in Digital Marketing, Direct Booking Software and Creative Website Design for luxury 4 and 5 star Hotels and Resorts for over 23 years. Today  (th6 July 2021),  Aró Digital Strategy,  announce a new Collaborative Research Programme with NUI Galway’s Insight Centre for Data Analytics. The strategic aim of this collaboration is the creation of the ultimate Digital Software Strategy which will revolutionise the way in which today’s digital experiences drive direct channel growth for luxury hotel brands. This collaborative research programme will yield  a product which Aró Digital Strategy will develop for luxury hotels worldwide, to enable them to optimise and streamline their direct booking business within the business. It will allow Aró Digital Strategy Hotel clients to acquire, engage convert and retain customers.

Together with NUI Galway’s Insight Centre for Data Analytics, Aró Digital Strategy will  lead the building of the most comprehensive and integrated platform available to luxury hotel clients today. A product powered by Artificial Intelligence and machine learning to drive actionable insights and automation in optimising digital experience growth. Aró Digital Strategy are responding to their worldwide portfolio of  hotel clients with a digital strategy product which will yield over 50% growth in direct bookings and reduced costs for Hotels. A much needed resource for business resilience within the luxury hotel sector worldwide in light of the impact of this historic pandemic.

This new Collaborative Research Programme led by Aró Digital Strategy in association with NUI Galway will be piloted on 12 of Ireland’s Leading luxury 4 and 5 star hotels and 2 international resorts. It is a direct output of Aró Digital Strategy’s €2m investment in a Research and Development Unit at its Galway Headquarters. As a result Aró Digital Strategy are expanding and announce recruitment of 12 key senior roles  at the company in 2021 with a further 30 forecast by 2026.

Digital Research Collaboration
23/06/2021REPRO FREE: Galwayís ArÛ Digital Strategy Company, announce Digital Research Collaboration with NUI Galway for luxury hotel sector worldwide and jobs growth. Triona Mac Giolla RÌ Director ArÛ Digital Marketing Photo: Andrew Downes,xposure

“Through Aró’s partnership with NUI Galway’s  Insights Centre we’re creating a business and profound data analytics combination that, when applied with our teams thought leadership, our luxury hotel client requirements along with our software product building expertise,  we’re ultimately looking to bring about transformative innovation and change to the entire product portfolio at Aró and luxury hotels worldwide,” says Triona Mac Giolla Rí, Director and co-founder of Aró Digital Strategy.

“For 23 years, at Aró Digital Strategy, we place strong emphasis on driving a client service mindset and high touch service excellence. The collaboration with NUIG and its Insight Centre, together  with the benefit of actionable Artificial Intelligence will permit us to deepen our commitment to service excellence for clients and we will redefine what high touch engagement means to our Luxury hotel clients”, Triona Mac Giolla Rí went onto say.

The collaborative research programme will operate as a high functioning Data Analyst of Multinational standards which will be affordable to the SME sector with Aró Digital Strategy. Currently evaluating  online activity, analysing traffic,  sales potential and above all conversion to revenue, and sales with the 14  hotel participants, the Aró Digital Strategy co-led research programme is also investigating machine led learning to educate and train business operators to understand their online business activities. It will educate on how to grow online, test and measure the necessary digital tools and analytics of a high performing Innovation Partnership Programme to deliver  over 50% direct growth.

Digital Research Collaboration

This is a significant step change for Aró Digital Strategy and it will bring machine and digital learning to a new level while also demystifying Artificial intelligence for business owners so that they can confidently set key targets and achieve them at affordable and manageable rates within their business.

Aró Digital Strategy, has its headquarters in the Connemara Gaeltacht on the edge of Europe in Furbo and has an international sales office in London. In Ireland, Aró Digital Strategy clients include Ballynahinch Castle, Connemara, Hayfield Manor, Cork, Titanic Hotel Belfast, Powerscourt Hotel in Wicklow to mention a few. While Aró’s growing international portfolio of clients include the stunning 5 star resorts, the Bequia Beach  Hotel in the Caribbean, the Cliff Hotel, Jamaica, Hassler Roma in Rome, The Rock Hotel Gibraltar, Titanic Hotel Liverpool,  The Lowell in New York and Ananda in the Himalayas amongst many more..

The dynamic and growing digital strategy company Aró Digital  Strategy are recruiting for talented, motivated and  interested candidates for the high value positions of Operations Manager,  Software Developers, Data Analysts, Web Developers, User Experience Experts and Digital Marketing specialists.

Speaking on behalf of NUI Galway, Insight Centre, on the launch of the Leaders Programme, Research Fellow, Andy Donald, said, “This has been a very exciting journey for NUIG’s Insight Centre for Data Analytics, working with such an innovative commercial company as Aró Digital Strategy. Combing their business acumen, Industry knowledge, data and design with our data analytics intelligence here at NUI Galway is the perfect combination to work towards creating cutting edge business technology software. This is an inspiring collaboration from a Data Scientist’s perspective. The outcomes will revolutionise digital growth in the luxury hotel sector worldwide and it is created here in Galway”.  

Digital Research Collaboration
23/06/2021REPRO FREE: Galwayís ArÛ Digital Strategy Company, announce Digital Research Collaboration with NUI Galway for luxury hotel sector worldwide and jobs growth. Triona Mac Giolla RÌ Director ArÛ Digital Marketing and Alan Rowe, Managing Director ArÛ Digital Marketing Photo: Andrew Downes,xposure

Founded by husband and wife team, Triona Mac Giolla Rí and Alan Rowe,  both are NUI Galway Graduates and Galway natives who’ve steadily grown Aró Digital Strategy over 23 years. Central to the company’s growth is a loyal and progressive team of software engineers, the majority of whom have been with Aró for 20 years. A Dynamic company with an inspiring and loyal team, the culture within Aró  Digital Strategy is one of creative team work, innovation, learning, loyalty and balance whether based at their Furbo Headquarters, London Sales office or remotely during the Pandemic.

Aro’s Research and Development Unit has been supported by Údarás na Gaeltachta, Enterprise Ireland and Intertrade Ireland. The Innovation Partnership Programme administered by Údarás na Gaeltachta, Enterprise Ireland is specific to the combination of Third Level Institutions and Industry Collaborations which has been developed by Aró Digital Strategy and NUI Galway’s Insight Centre for Data Analytics.

Digital Research Collaboration
23/06/2021REPRO FREE: Galway based Company, ArÛ Digital Marketing Strategy announces Jobs Growth and Digital Research Collaboration with NUI Galway for Hotel sector worldwide. Twinkle Mittal Data Lead ArÛ Digital Marketing, Ciara Clancy, Customer Success Team Lead (Early Adopter Lead for the 14 clients participating in the Program) ArÛ Digital Marketing, Suzanne Lynch, RD& I Strategic Consultant ArÛ Digital Marketing and Andy Donald, Research Fellow NUI Galwayís Insight Centre for Data Analytics, Photo: Andrew Downes,xposure

Aró Digital Strategy is a creative digital marketing agency, specialising in delivering technology solutions, creative web design, digital strategies and direct booking systems for growth web design and luxury 4 and 5 star hotels and resorts worldwide.

For further information check out by Aró Digital Strategy www.aro.ie

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