Targeting luxury travel business for Ireland
Tourism Ireland hosts virtual Ireland Luxury Marketplace in the US
Twenty (20) tourism companies from around Ireland are taking part in Tourism Ireland’s virtual Ireland Luxury Marketplace today (29 June).
Ireland Luxury Marketplace is an online B2B event, organised by Tourism Ireland to allow the participating tourism companies from Ireland to connect with around 1,000 travel advisors from across the United States – via a series of one-to-one, pre-scheduled video appointments and interactive roundtable presentations.
Tourism Ireland aims to showcase our superb luxury tourism to these influential US travel advisors – building anticipation for future trips and reminding them about the many reasons for their clients to choose Ireland.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Right now, we are focused on building anticipation for future trips to Ireland, so we are delighted that around 1,000 US travel advisors are taking the time to join us – and our partners from Ireland – for our virtual Ireland Luxury Marketplace. The participation of these influential travel advisors is a strong indication that there is really good interest in our luxury tourism offering – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf and superb culinary scene.
“Our message for the US travel advisors is that, when the time is right, we will have everything ready to welcome their clients back to our shores. We’ll be assuring them that tourism companies across Ireland have been implementing all the required new health and safety measures – but will still be ready to roll out the green carpet and deliver a fantastic luxury experience for their clients.”