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Research shows 40% of Brits booking holidays for 2022

24/06/2021
Brits booking holidays for 2022

40% of Brits booking holidays for 2022

With over a year of restrictions, Brits are more eager than ever to get away. 40% of Brits* are looking to book a trip this year for 2022, according to new research by Ambassador Cruise Line, the first British cruise line to launch in over a decade, whose cruises go on sale from 9am on 24 June 2021.

Seeing new places (49%), fully switching off and relaxing (47%) and enjoying the warm weather (35%) are the top three things that Brits are most looking forward to. 25% even plan to travel to multiple locations in one trip to make the most of it and make up for missing out over the last year.

Whilst many may still feel nervous about jumping on a flight and the confinements of a plane, sailing on the sea on a no-fly cruise offers the opportunity to travel without hassle. 47% of those who would consider a cruise say that it is important to them to join one without having to fly to meet it.

40% of Brits booking holidays for 2022
Senior couple eating watermelon at sidewalk cafe next to the sea. They are enjoying summer vacation with their family.

Ambassador Cruise Line is confident that Brits still want to travel. Chief Executive Officer, Christian Verhounig said, “Demand is beginning to outgrow capacity. As our research demonstrates, there is pent up demand to travel, and in turn cruise. There is huge, unfulfilled demand for no-fly departures and the type of experience we are offering with our brand-new British cruise line – premium-value and friendly service, smaller ships, traditional values and a company who really understands what their guests want. It is a privilege to launch Ambassador’s first brochure and we believe that our guests will benefit from our inaugural season fares and offers”.

Ambassador is offering a mixed itinerary, no-fly programme from London Tilbury on its first ship Ambience. The First Edition inaugural 2022/23 brochure features 33 voyages covering over 90 different ports, with itineraries spanning the British Isles, Norwegian Fjords, the Baltics, St. Petersburg, Greenland, the Arctic, Iceland, the Canary Islands, Cuba, the Caribbean, Cape Verde, and Scandinavia from 6 April 2022 to 16 May 2023.

The Inaugural Fares for Summer & Winter 2022 and Spring 2023 are the “Fair Maiden Fares” and “Ambassador Fares”. These fares are capacity controlled and valid for all bookings made by 31 July 2021.

Ambassador’s “Fair Maiden Fares” offer a celebratory inaugural season saving, providing the best value and most inclusive offering of the year. “Fair Maiden Fares” offer up to 20% off Full Fares and onboard credit of up to £630pp. Guests will also be able to purchase a drink package at a heavily discounted rate of up to 25%, offering exceptional savings worth up to £283pp.

The “Ambassador Fares” represent our premium-value offering and include up to 20% off Full Fares and onboard credit of up to £630pp as well as our top tier Ambassador Expedition Drinks Package, offering further outstanding savings worth up to £330pp. “Ambassador Fares” include premium wines and premium alcoholic drinks, premium teas and speciality coffees, gratuities and service charges as well as guaranteed choice of first or second dinner sitting (excluding table size requests) and priority consideration for complimentary cabin upgrades (subject to availability).

The maiden season commences with an inaugural short-break, four-night cruise to Hamburg, from £369pp for a standard twin cabin. Inaugural season savings on Ambassador’s Ambience also include (but are not limited to):

6 night – A Taste of Fjordland – 10 April 2022 – from £509pp with Fair Maiden Fair
  • Fair Maiden save 10%
  • Full Fare £559pp
  • Onboard credit up to £90pp
11 night – Easter British Isles Discovery – 3 April 2023 – from £869pp with Fair Maiden Fair
  • Fair Maiden save 15%
  • Full Fare £1,019pp
  • Onboard credit up to £165pp
14 night – Baltic Treasures & St. Petersburg – 12 May 2022 – from £1,149pp with Fair Maiden Fair
  • Fair Maiden save 15%
  • Full Fare £1,349pp
  • Onboard credit up to £210pp
21 night – Cape Verde, Canaries & Morocco Winter Escape – 16 February 2023 – from £1,249pp with Fair Maiden Fair
  • Fair Maiden save 20%
  • Full Fare £1,559pp
  • Onboard credit up to £315pp
21 night – Arctic Voyage to Greenland & Iceland – 21 June 2022 – from £1,889pp with Fair Maiden Fair
  • Fair Maiden save 10%
  • Full Fare £2,099pp
  • Onboard credit up to £315pp
34 night – Canada, Greenland & Iceland – 12 September 2022 – from £2,829pp with Fair Maiden Fair
  • Fair Maiden save 10%
  • Full Fare £3,139pp
  • Onboard credit up to £510pp
42 night – Cuba & Treasures of the Caribbean – 5 January 2023 – from £2,649pp with Fair Maiden Fair
  • Fair Maiden save 15%
  • Full Fare £3,109pp
  • Onboard credit up to £630pp
The research also found that 36% of those who have been on a cruise before say they would consider going away on an adults-only trip, while 18% say they would be interested in sailing solo.

Adult-focussed, Ambassador is primarily aimed at the 50-plus market. Solo travellers will also be catered for with attractive deals. Ambassador has assigned 89 of Ambience’s cabins to solo cruisers. These single occupancy cabins are spread over five cabin grades at a supplement that is up to 70% cheaper than industry standards, a special 30% single supplement against the equivalent twin fare with Ambassador. Ambassador believes that these are the best value single supplement prices in the market on comparable sailings. There is also a tailored programme of events for those sailing alone for six nights or more, such as a welcome cocktail party specifically for solo guests.

Ambassador also has two multi-generational cruises scheduled for summer 2022, where children and infants over six months can sail together. Prices start from:

7 night – Fjordland – 6 August 2022 – from £579pp
14 nights – Baltic Treasure & St. Petersburg – 23 July 2022 – from £1,149pp

Ambience, is Ambassador’s first ship and carries approximately 1,400 guests, creating a welcoming and social atmosphere. She is 70,285GRT, with guest to space ratio: 50.2 per guest, and 798 cabins, across 22 different accommodation grades, from Superior Single to De Luxe Suite, has a choice of five restaurants, two cafes, nine lounges, two swimming pools, a spa, day and evening entertainment, fitness and leisure facilities complemented by enticing enrichment and lifestyle programmes.

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