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Tourism Ireland hosts virtual ‘Ireland Meets the Middle East’ event

09/03/2021

27 tourism companies from Ireland engage with 200+ Middle Eastern travel professionals

Twenty-seven (27) tourism companies from around Ireland are taking part in Tourism Ireland’s virtual ‘Ireland Meets the Middle East’ event – which kicks off today (8 March).

‘Ireland Meets the Middle East’ is a two-day virtual event, organised by Tourism Ireland to allow the tourism companies from Ireland to connect with more than 200 Middle Eastern travel agents and tour operators, based in the UAE, Qatar, Kuwait, Saudi Arabia and Turkey – via a series of one-to-one, pre-scheduled video appointments.

The event will also include a virtual auditorium with panel discussions, webinars, entertainment and videos showcasing Ireland. These will highlight our luxury, outdoors and soft adventure offerings, as well as our culture, our exceptional culinary offering and the safety charters which are in place on the island of Ireland.

The aim is to promote Ireland to these influential Middle Eastern travel agents and tour operators, to position us well for when the time is right to welcome international visitors once again.

Aisling McDermott, Tourism Ireland’s Manager Asia and Middle East, said: “Tourism Ireland is delighted that over 200 travel agents and tour operators from across the Middle East are taking the time to join us, and our partners from Ireland, for our virtual ‘Ireland Meets the Middle East’ event. The participation of these influential travel professionals is a strong indication that interest in visiting Ireland remains high.

“Our message for the Middle Eastern travel agents and tour operators is that, when the time is right, we will have everything ready to welcome their clients back to our shores. We’ll be assuring them that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”

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