22nd February – 7th March
Bewley’s, Ireland’s leading coffee and tea company, is celebrating 25 years of Fairtrade coffee as part of Fairtrade Fortnight. Bewley’s was the first company in Ireland to introduce Fairtrade produce to the country and to mark 25 years of Fairtrade in Ireland has launched the Fairtrade Collection. The collection is available as part of Fairtrade Fortnight 2021, taking place February 22nd – March 7th.
Fairtrade Fortnight is an annual event which sees hundreds of individuals, companies and supporters of Fairtrade in Ireland come together to increase awareness of Fairtrade products and build public understanding around ethical sourcing. The aim of Fairtrade Fortnight 2021 is to highlight the growing challenges that climate change brings to farmers and workers in the communities Fairtrade works with. When a product carries the Fairtrade mark it assures customers that it was produced according to international Fairtrade standards. These standards ensure Fairtrade products are socially and economically fair and environmentally responsible.
Bewley’s has made a global impact on Fairtrade coffee, contributing to 1.5% of global Fairtrade coffee premiums and approximately half of Fairtrade premiums in Ireland. Fairtrade premiums provide workers and farmers with revenue that accumulates in a communal fund. This fund can be used to improve social, economic, and environmental conditions for all Fairtrade workers.
The Bewley’s Fairtrade Collection features a variety of coffee roasts and hot chocolate from Bewley’s global suppliers with products sourced ethically and made with the environment in mind. The Fairtrade Collection is available for €13.95 via the Bewley’s online store at www.bewleys.com and includes:
· Bewley’s Special Blend Fairtrade Tea 80s – An elegant Fairtrade tea with a distinctive, rich flavour, sourced from a single tea garden on the slopes of Mount Kenya
· Bewley’s Americano Coffee Capsules – 100% compostable coffee capsules made with Brazil sourced beans and a strong blend of Colombian & Ethiopian coffee, adding a subtle smoky note. Ideal for a longer smooth American style coffee.
· Bewley’s Gold Roast Ground Coffee – The famous Bewley’s signature roast, medium roasted with a smooth, caramelised sweetness and full-bodied.
· Bewley’s Indulgent Hot Chocolate – Bewley’s delectable hot chocolate, crafted using only the finest quality Fairtrade cocoa beans
A company that understands the importance of being ethical and responsible, Bewley’s’ work in Fairtrade is supported by its deep values in sustainability, conducting business in a way that improves the health of the planet and the lives of all those involved in the bean-to-cup process.
Commenting Managing Director of Bewley’s Ireland & UK, Jason Doyle said, “We are very proud of our history of being at the forefront of Fairtrade in Ireland, from bringing the first Irish Fairtrade produce to market in 1996 to achieving 100% Fairtrade since 2017. At Bewley’s we are passionate about Fairtrade and with COVID-19 having had a major impact on the lives of coffee farmers and their families, it’s now more important than ever before to show support. Since 2018, Bewley’s has contributed to €2.6 million in Fairtrade premiums and by supporting campaigns like Fairtrade Fortnight we want to ensure Fairtrade is top of mind for our operators and customers throughout the country”.
Fairtrade works with a range of stakeholders and is half owned by farmers and workers representatives. With a greater voice, farmers and workers have a stronger say in decision-making on overall strategy, use of resources, prices, premiums, and standards setting.
To learn more about Bewley’s work in Fairtrade Fortnight please visit www.fairtrade.ie
The Bewley’s Fairtrade Collection is available for €13.95 via Bewley’s online store at www.bewley.com