Ten Irish tourism companies joined Tourism Ireland for a two-city ‘Meet in Ireland’ showcase in Germany
Ten tourism companies from Ireland joined Tourism Ireland in Germany, promoting Ireland as the ideal destination for corporate meetings and incentive travel.
The ‘Meet in Ireland’ showcase visited Frankfurt and Cologne and involved B2B events in each city, where the tourism companies from Ireland – all specialists in Business Events – connected with around 25 German meeting and incentive travel planners. Tourism Ireland’s message is that Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes and fantastic hospitality, making it the perfect destination for meetings and incentive travel.
Supporting year-round tourism growth
Nadine Lehmann, Tourism Ireland’s Manager for DACH countries (Germany, Austria and Switzerland), said:
“Our ‘Meet in Ireland’ dual-city showcase provides a great platform to promote Ireland as a premier destination for Business Events. We are delighted to have ten tourism companies from Ireland with us in Frankfurt and Cologne, showcasing the best of Ireland to influential German meeting and incentive travel planners.
“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s ambition to grow overseas tourism revenue outside of the peak summer season and support businesses across the island.”
‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, comprising Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading Business Events destination.
Tourism businesses taking part in Tourism Ireland’s German roadshow include:
- Aloft Dublin City
- FBD Hotels & Resorts
- Kilkea Castle
- Moloney & Kelly
- Neville Hotels
- RDS
- SHG Group
- TIFCO Hotel Group
- Visit Belfast
- Wallace Travel Group
