German travel journalists get the scoop for Ireland’s Ancient East

Thursday, September 19, 2024. 12:35pm
German travel journalists get the scoop for Ireland’s Ancient East
German travel journalists enjoy a boat trip on the river Nore in Kilkenny with Oliver Treptow, Tourism Ireland (second right); and Cliff Reid, BoatTrips.ie (right).

Articles about Ireland’s Ancient East to reach 2.4M in Germany

Eight travel journalists from Germany have been visiting Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland.

The journalists write for a mix of newspapers and magazines, with a combined audience of 2.4 million across Germany. Their action-packed itinerary included a boat trip on the river Nore through Kilkenny, a guided tour of Kilkenny Castle and a visit to Smithwick’s Experience Kilkenny, as well as a walking tour of Waterford, visits to Lismore Castle Gardens and Mount Congreve Gardens and a cycle along the Waterford Greenway. They also enjoyed a guided cliff walk in Dunmore East, a tour of Hook Lighthouse and a visit to The Irish National Heritage Park.

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “We were delighted to invite this group of German travel journalists to explore Ireland’s Ancient East, to experience this beautiful part of our island for themselves. There really is no substitute for being able to come here and experience what Ireland has to offer at first-hand. The articles they write will reach around 2.4 million people across Germany, inspiring those readers to come and experience Ireland’s Ancient East, our beautiful scenery and activities for themselves over the coming months and in 2025.”

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