Tourism Barometer Strategic Research by Fáilte Ireland 2024

Wednesday, September 11, 2024. 6:40pm
Tourism Barometer Strategic Research by Fáilte Ireland 2024

Fáilte Ireland report shows significant decline in visitor numbers and challenges due to increased costs for the sector

Disappointing summer for many operators

  • 24% of businesses have had more customers this summer compared to last summer, and 23% have had the same
    level; however, 53% have had fewer
  • This follows on from the May barometer, which showed a slow start to 2024
  • Visitor volumes are down in all markets and in all regions of Ireland
  • A number of factors have combined to give a disappointing summer – bad weather (cited by 51% as a concern), people
    lacking disposable income (51%), cost of tourist accommodation (46%) and lack of tourist accommodation (43%)
  • These challenges are in addition to the continued high levels of concern about rising operating costs

Variation by sector

  • Self-catering operators have bucked the trend this summer, with 36% seeing increased visitor levels, compared to 25%
    reporting to be down
  • 43% of inbound tour operators & DMCs have seen more visitors, compared to 40% reporting to be down
  • The food & drink sector has struggled the most, with 68% receiving fewer customers this summer

Expectations for the remainder of the year are not optimistic

  • 19% of operators expect business during the remainder of the year to be up on the same period last year, and
    31% expect the same level
  • However, half (50%) expect to be down
  • All regions of Ireland and all markets are expected to be down

Read the full report by Fáilte Ireland here.

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