Marketing and sales appointments at Ashford Castle

Monday, May 22, 2023. 6:18pm
New and notable marketing and sales appointments at Ashford Castle
Shane Brett, Director of Sales Ashford Estate and Regina O’Donoghue Director of Marketing Ashford Castle

Ashford Castle – two new directorship roles announced

Ashford Castle, one of Ireland’s most prestigious, award-winning hotels has announced the appointment of Regina O’Donoghue as the property’s new Director of Marketing and Revenue and Shane Brett as Director of Sales.

Regina O’Donoghue, Director of Marketing and Revenue (pic above)

Regina O’Donoghue joined Ashford Castle 18 years ago as a groups’ coordinator. A lifelong hotel industry professional, Regina was promoted to the position of sales office manager in 2017, with a remit that extended to the Castle’s sales and marketing functions. Her experience and expertise in these areas have resulted in her most recent senior promotion that has been warmly welcomed by Regina’s many colleagues on the Ashford estate.

As Director of Marketing and Revenue, Regina will be responsible for safe-guarding and further promoting the Ashford estate as one of the best resort’s in the world. She will also oversee revenue generation for both Ashford Castle and sister hotel, The Lodge at Ashford Castle.

From Galway, Regina holds a Bachelor’s Degree in Hotel Management from GMIT.

She is an avid reader and is almost as passionate about GAA as she is about Ashford Castle and The Lodge!

Shane Brett, Director of Sales (pic above)

A native of Mayo, Shane Brett has been appointed to the role of Director of Sales at Ashford Castle. A graduate of law from the University of Galway, Shane joined Ashford Castle in 2015. Prior to joining the Castle’s sales team, Shane was guest services manager, affording him a 360-degree overview of the operation, and the needs of guests. He thereafter joined the sales team and, in his new Director of Sales role will be responsible for managing and overseeing the sales operation with responsibility for planning, implementing and evaluating sales strategies. He will continue to represent Ashford Castle and The Lodge at tourism events both at home and abroad, developing and maintaining relationships with clients and tourism partners.

General manager of the Ashford estate, Niall Rochford said: “Collectively, Regina and Shane have been a part of the Ashford family for more than 26 years and these are very well deserved appointments. Both consummate professionals, they have each demonstrated exceptional marketing and sales acumen. I know that their skills and passion will ensure a seamless handover from Paula Carroll, who has dedicated 35 years to the Ashford estate.”

Ashford Castle is Ireland’s first Forbes Five-Star Rated hotel and has retained the rating for three successive years. Located in Cong, Co Mayo, Ashford Castle and sister hotel, The Lodge at Ashford are part of the Red Carnation Hotel Collection. and

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