Promoting Ireland to influential North American travel professionals
Four Irish tourism companies joined Tourism Ireland in Fort Lauderdale, Florida, for the annual Global Travel Marketplace (GTM).
GTM Florida is a three-day event, involving a programme of bespoke one-to-one appointments and networking sessions. The event offers an excellent opportunity for the Irish tourism enterprises to meet, and do business with, top-producing travel advisors from the United States and Canada – ensuring Ireland is ‘top of mind’ for them when recommending destinations to their clients.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our presence at this year’s GTM in Florida provides another excellent platform to highlight the many great things to see and do around Ireland to influential North American travel professionals. Tourism Ireland is rolling out an extensive and targeted programme of promotions throughout 2022. Our message is that Ireland is open for business again and we cannot wait to roll out the green carpet and welcome back visitors from the United States and Canada.”