‘Drive’ to entice British tourists to Ireland
Seven tourism businesses from Ireland joined Tourism Ireland at the Classic Motor Show at the NEC in Birmingham.
The Classic Motor Show is an annual event which takes place over three days and attracts around 60,000 people, offering an excellent platform to spread the world about car touring holidays around Ireland among British car enthusiasts – and prospective holidaymakers for Ireland.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “The Classic Motor Show was an excellent opportunity to highlight our superb driving routes, including the Wild Atlantic Way, Causeway Coastal Route and Ireland’s Ancient East. As we restart tourism from overseas, Tourism Ireland is encouraging British travellers to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. Our message is we cannot wait to welcome back British visitors for a fantastic driving holiday experience.”