Promoting Ireland to influential North American travel professionals
Four tourism companies from Ireland joined Tourism Ireland in Fort Lauderdale in Florida for the annual Global Travel Marketplace (GTM).
GTM Florida is a three-day event, involving a programme of bespoke one-to-one appointments and networking sessions. Now in its tenth year, the event offers an excellent opportunity for the participating tourism businesses from Ireland to meet, do business with and give presentations to top-producing travel advisors from North America – ensuring Ireland is ‘top of mind’ for them when recommending destinations to their clients.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our presence at this year’s GTM in Florida provided another excellent platform to highlight the many great things to see and do right around Ireland to influential North American travel professionals. Events like this provide a valuable opportunity for Tourism Ireland and our partners to meet, and network with, these travel professionals, helping to secure a greater share of their business for Ireland in 2023 and beyond.”
North America remains an extremely important market for tourism to the island of Ireland. In 2019, we welcomed 1.98 million visitors from North America, whose visits delivered €1.77 billion for the economy.
