New Tourism Ireland partnership with NBC Golf Channel will reach around 25 million US golfers
Tourism Ireland is teaming up with the NBC Golf Channel to promote Ireland to golfers in the United States – with a new six-episode mini-series set to showcase our superb golf courses, as well as the array of experiences that visitors can discover off the golf course when they visit Ireland.
Golf Channel host Alexandra O’Laughlin and a film crew have been here this week, filming lots of great content at some of our top golf courses, including Lahinch Golf Club, Dromoland Castle Golf & Country Club, Adare Manor Golf Club, The K Club, Portmarnock Golf Club, Seapoint Golf Links, Royal County Down Golf Club, Ardglass Golf Club, Holywood Golf Club and Royal Belfast Golf Club. Filming is also taking place at the Cliffs of Moher and Game of Thrones Studio Tour.
The mini-series will air around coverage of the PGA Championship, US Open, The Open and the Ryder Cup, as well as on the digital and social channels of the Golf Channel, during 2023 – reminding US golfers that now is the time to book a holiday to Ireland.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted to partner with NBC Golf Channel once again, to showcase some of our world-class golf to a huge audience of potential American golf holidaymakers. The mini-series will remind viewers that Ireland offers American golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes – and that now is the time to book their trip.
“Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting US golfers.”
