Highlighting Ireland’s outdoor and adventure tourism
Seven outdoor adventure tourism companies from Ireland are joining Tourism Ireland at the Adventure Travel World Summit (ATWS) in Lugano, Switzerland, this week.
ATWS is a major global event for adventure travel professionals. More than 750 delegates from around the world are expected to attend – from every sector of the adventure travel industry, including tour operators, as well as adventure travel writers and influencers.
The four-day event – the first in-person ATWS since 2019 – is a wonderful platform to showcase Ireland’s superb outdoor and adventure tourism offering. It provides a valuable opportunity for the participating Irish companies to promote their products to the influential adventure travel decision-makers in attendance, as well as to advance their knowledge of adventure travel trends.
Louise Finnegan, Tourism Ireland’s Head of Business Partnership, said: “Tourism Ireland is delighted to attend ATWS this year – to highlight our land and water-based outdoor activities like hiking, cycling and kayaking, as well as our superb outdoor experiences and attractions. It provides a valuable platform for our partners from Ireland to showcase their product and connect with leading adventure travel professionals from across the globe.”