New Hotel Brand ‘THE ADDRESS COLLECTIVE’ Launches Following €16M Investment
Following an investment of over €16 million, Brian and Ciara McGettigan of the McGettigan Hotel Group, today announced the launch of ‘The Address Collective’, a brand introducing a new standard in luxury accommodation, offering a unique and personal guest experience.
‘The Address Collective’ concept was born out of the success of the Address at Dublin 1 at an investment cost of €15 Million in 2017.
More recently, over the past two years this further significant investment of €16 million has been undertaken to create ‘The Address Collective’ and bring together three well-established hotels, The North Star Hotel and The Address @ Dublin1, The Kingswood Hotel in Citywest, and the Ambassador Hotel in Cork – and re-branded as The Address Connolly, The Address Citywest and The Address Cork.
‘The Address Collective’ will boast 480 bedrooms and employs 300 people across the group.
Currently the business is expanding at The Address Connolly with an additional 40 new bedrooms.
The business has recently secured full planning permission for a new hotel on Parnell Street / Capel Street, this new development includes almost 9,000 square feet of ground floor commercial space. The investment will amount to €34 Million and is planned to open in 2022 as The Address Parnell.
Commenting on the announcement, Brian McGettigan, said, “While launching a new hotel brand during an unprecedented crisis like Covid-19 is challenging, our long-term vision for ‘The Address Collective’ remains steadfast and on track to grow market share. We are confident that our brand offering is one that corporate and leisure guests will seek out”.
“Our strategy is to expand the brand in Ireland, the UK and Europe through a combination of purchases, leases and joint ventures.”
“The current crisis has changed not only the trading landscape of the hospitality industry, it has changed the entire world. Similar to many other businesses, we have had to adapt quickly to create a safe trading environment for our customers and staff. All properties have successfully completed the Failté Ireland Covid-19 Safety Charter. The safety of our guests and staff is at the fore and is a key priority for ‘The Address Collective’,” concluded McGettigan.
The business is fully committed to operating responsibly within the communities in which it operates and has implemented an Environmental, Social and Governance strategy that will enable the group to set goals and measure activity across the entire portfolio. Each hotel is a member of the Green Hospitality Programme, with an individual target set to achieve environmental certification by the end of 2020. Furthermore, the group remains committed to building long term partnerships with quality Irish companies from Hotel concept and design, financing and throughout all its food and beverage trading operations.
For further information visit www.theaddresscollective.com