• Cyril McAree

Ashford Castle Appoints New PR Agency

One of Ireland’s leading luxury five-star hotels, Ashford Castle (pictured), has appointed Sherry Communications to manage its public relations and communications requirements.


The Dublin-based consultancy was awarded the contract, which commences in January 2020, after a competitive pitch.


Set in a magnificent 350-acre estate in Cong, Co. Mayo, Ashford Castle is one of 19 unique properties owned by international hotel group, Red Carnation.





Paula Carroll, director of sales and marketing at Ashford Castle said; “We wanted to work with an agency that really understood our proposition and bring new ways of thinking to how we communicate the exceptional nature of what we have to offer, particularly to the domestic market.


“Sherry Communications demonstrated a strong sense of creative flair, but it was also the personal touch that the team brought to their presentation, which is very much in line with our own ethos, that convinced us that this was the right agency for us.”


Rachel Sherry, managing director of Sherry Communications said: “Ashford Castle really has to be experienced to realise just how special a place it is. There are so many untold stories and treasures within the walls and throughout the grounds of the estate and our role will be to bring these to life, while conveying the exceptional levels of service and professionalism delivered by the team at Ashford Castle.


“There are some brands you always have your eye on and with which you would relish the opportunity to work. Ashford Castle is one such brand. Having worked with luxury hotels in the past and, given our many years of experience in travel and leisure, we are thrilled to have one of Ireland’s most prestigious hotels in our portfolio and are very much looking forward to working with general manager, Niall Rochford, Paula Carroll and their teams.”


Sherry Communications’ clients include Emirates, Emirates Holidays, eBay, The Maxol Group, Irish Food Writers’ Guild, Arab Irish Chamber of Commerce, Georgina Campbell Awards, LDV (The Harris Group), Matrix Recruitment and Fenero Taxation Services. The agency was founded by former MD of Grayling PR in Ireland, Rachel Sherry, in 2012.



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