• Cyril McAree

Targeting Luxury Travel Business For The Island Of Ireland


Twenty-four (24) tourism businesses from the island of Ireland have joined Tourism Ireland in Cannes this week, for the annual International Luxury Travel Market (ILTM). ILTM is an invitation-only event for the global luxury travel industry – attracting more than 1,800 influential travel agents and decision-makers who design unique, luxury travel itineraries for their high net-worth international clients, from 80 different countries. Luxury travel editors and journalists from around 200 international publications are also attending.

PIC SHOWS: Tourism businesses from the island of Ireland with Joyce McElroy (front, centre), Geraldine Egan (front, third left) and Hillarie McGuinness (front, fourth left), all Tourism Ireland, at ILTM in Cannes. ILTM is a four-day event which takes place at the Palais des Festivals in Cannes – involving a programme of bespoke one-to-one appointments and networking sessions and an excellent opportunity for the tourism businesses from Ireland to meet, and do business with, the influential travel agents and media.

Louise Finnegan, Tourism Ireland’s Head of Business Partnership, said: “Our participation at this year’s ILTM in Cannes is an excellent platform to showcase the superb luxury tourism offering around the island of Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf, our superb culinary scene, including ‘Taste the Island’. “The format of one-to-one appointments provides an excellent opportunity for our partners from Ireland to network and do business with new and established luxury travel buyers from around the world – ensuring the island of Ireland is ‘top of mind’ for them in 2020 when recommending destinations to their clients.” Tourism Ireland is highlighting a number of key themes at ILTM – including the Wild Atlantic Way, Ireland’s Ancient East, Northern Ireland – Embrace a Giant Spirit, Belfast and Dublin, as well as our wonderful food and drink experiences and ‘Taste the Island’.


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