PREM Group Signs Deal With IHG Group For Benelux And German Regions
Irish based PREM Hospitality has signed a Multiple Development Agreement (MDA) with InterContinental Hotels Group (IHG). PREM Hospitality is a wholly-owned subsidiary company of Dublin based hospitality giant, PREM Group. The deal will see PREM Hospitality sign franchise agreements for up to 10 hotels across Belgium, Netherlands and Germany the first of which will be the Holiday Inn Express in Antwerp which is due to open in 2021. Further properties under this agreement will come online over the next five years. PREM Hospitality currently operates 14 hotels in the Benelux region and this deal could add a further 1,000 rooms to its portfolio.
Jim Murphy CEO of PREM Group said, “We have a long-standing working relationship with our partners at IHG. PREM Hospitality currently operates 3 award-winning IHG branded hotels in Belgium; the Holiday Inn Brussels Schuman, Holiday Inn Express Mechelen and the Hotel Indigo Antwerp which opened in January 2018. Our successful management of these properties, no doubt led to this further 10 property deal now being done. IHG is well known as one of the world’s leading hotel companies and we are delighted that they have entered into this MDA with us. The deal will allow PREM Hospitality to further expand its footprint across Benelux and enter the German market for the first time. We see Belgium, the Netherlands and Germany as a strategic hub for our expansion of short and long stay locations across continental Europe.”