• Cyril McAree

600,000 Norwegians get to ‘Taste the Island'

Matkanalen, a popular Norwegian TV channel dedicated to food, has been filming in Ireland this week, for a travel and food show called KulTour – which has around 600,000 viewers. The film crew is here as guests of Tourism Ireland and Fáilte Ireland. KulTour involves director Finn-Erik Rognan and producer John Kaare Hoversholm travel around the world, in search of great culinary experiences. The 45-minute episode filmed here will air in November – showcasing some of our unique food and drink experiences, regional produce, as well as our world-class chefs. It will feature places like the Guinness Storehouse and Griffin’s Bakery in Galway, as well as an interview with Michelin star chef JP McMahon, at his Aniar restaurant. It will also showcase the Burren Food Trail, Clonakilty Brewing Company and the Midleton Farmers’ Market. The KulTour crew will also produce a podcast about their trip to Ireland – featuring interviews with the various people they meet during their time here. Food is a really important theme in Tourism Ireland’s programme of activity – in Scandinavia and elsewhere around the world. The organisation’s ‘Taste the Island’ promotions are raising awareness of Ireland’s rich food culture around the world.

PIC SHOWS: Stephen and Eva Hegarty, both Burren Free Range Pork Farm (right); with producer John Kaare Hoversholm (left) and director Finn-Erik Rognan (second left), during filming for a travel and food TV show called KulTour.

“Tourism Ireland was delighted to invite the KulTour TV crew to come and film our superb culinary offering and some of our unique food and drink experiences”, said Julie McLaughlin, Tourism Ireland’s Manager Nordic Region. “The episode filmed here will be seen by around 600,000 Norwegians, inspiring them to put Ireland on their holiday ‘wish list’ for 2020, to experience our wonderful food and drink for themselves. “Tourism Ireland is encouraging prospective visitors to come and sample our award-winning local produce, dine in our excellent restaurants, visit our fantastic distilleries and breweries, or perhaps take in a food trail or festival. Our message is that there has never been a more exciting time to come and discover the food scene in Ireland.”

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