• Cyril McAree

Ireland ‘Meets’ England’s Midlands


Twenty-three (23) top British meetings and events professionals enjoyed a taste of Ireland at an ‘Ireland Meets the Midlands’ event in Shropshire, this week. The B2B event saw the British buyers meet, and do business with, 23 tourism companies from across the island of Ireland. ‘Ireland Meets the Midlands’ was organised by Tourism Ireland, in conjunction with Fáilte Ireland and Tourism NI, to grow business tourism from Britain to the island of Ireland. The event included a series of one-to-one meetings, as well as networking opportunities – providing a valuable opportunity for the businesses from Ireland to showcase and sell their products, as well as to communicate what is unique about Ireland as a world-class destination for doing business. “Tourism Ireland was delighted that so many leading meetings and events professionals took the time to participate in our ‘Ireland Meets the Midlands’ event and meet our partners from Ireland – demonstrating their commitment and interest in the island of Ireland and our world-class business tourism offering,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. ‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism NI – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.

PIC SHOWS: David Wood, Tourism Ireland; Finola Twomey, The Fota Collection; Lydia Toal, Wallace Travel Group; and Evelyn O’Sullivan, Cork Convention Bureau, at the ‘Ireland Meets the Midlands’ event in Shropshire.


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