• Cyril McAree

Dutch Royal Visit To Provide Tourism Boost


Tourism Ireland welcomed the visit by The King and Queen of the Netherlands, which was good news for tourism and a unique opportunity to convince potential Dutch holidaymakers to visit Ireland during 2019.

During their time here, the royal couple enjoyed our wonderful culture, food and hospitality – with visits to Dublin and Cork, including Cobh and Camden Fort Meagher in Crosshaven.

Pic Shows: King Willem-Alexander and Queen Máxima of the Netherlands, at Camden Fort Meagher in Crosshaven. A number of Dutch journalists travelled here to cover the visit, bringing the story to people across the Netherlands. Tourism Ireland aims to inspire Dutch holidaymakers to come and follow in the royal couple’s footsteps, with inviting messages which demonstrate the friendliness, welcome and fun for which Ireland is renowned. The organisation’s promotional activity to leverage the tourism benefits of the visit included extensive social media activity – on Facebook and Twitter – sharing images of the royal couple’s visit and joining in the positive online conversations about Ireland.

Karen van der Horst, Tourism Ireland’s Manager for the Netherlands, said: “The visit by the King and Queen of the Netherlands is a wonderful opportunity to showcase Ireland to a wide audience of prospective Dutch holidaymakers. A number of Dutch journalists travelled here to cover the visit, bringing the story to hundreds of thousands of people in the Netherlands and providing a truly unique opportunity to highlight Ireland as a wonderful holiday destination. Tourism Ireland will take every opportunity to exploit the tourism potential from the extensive publicity around the visit.

Pic Shows: Tánaiste Simon Coveney (left) welcomes King Willem-Alexander and Queen Máxima of the Netherlands to Camden Fort Meagher in Crosshaven; also pictured is John Forde, Cork County Council (right).

“In 2018, we welcomed almost 247,800 Dutch arrivals to Ireland. Tourism Ireland is undertaking an extensive programme of promotions throughout 2019, to highlight the island of Ireland in the Netherlands.”


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