• Cyril McAree

Boost In Tourism Expertise For Local Authorities Across Ireland’s Hidden Heartlands

Tourism, Heritage and Rural Recreation Officers from across the Ireland’s Hidden Heartlands region today received their certificates for Fáilte Ireland’s Regional Tourism Management Programme. The programme, which kicked off in November 2018, aimed to ensure that Fáilte Ireland and the Local Authorities can work side by side to build the Ireland’s Hidden Heartlands regional experience brand and attract visitors to enjoy the region’s natural and cultural assets and attractions.

The programme was facilitated by Fáilte Ireland specialists, international consultants and other experienced and recognised industry leaders in tourism. Participants who completed the course are now equipped to generate new ideas for tourism projects; improve how they approach and plan for capital investment and; better engage with local communities.

Speaking about the programme, Mark McGovern, Ireland’s Hidden Heartlands Manager at Fáilte Ireland, said:“We were delighted to see so many Local Authority Officers and Rural Recreation Officers sign up for our Regional Tourism Management Programme. Local Authorities are central to the delivery of county tourism strategies and are a hugely important partner for us here in Fáilte Ireland in the development and promotion of Ireland’s Hidden Heartlands.

Following the launch of the regional experience brand in April last year, our focus now is on working closely with key partners, industry and communities in the area to develop the top-class visitor experiences that will be key to the success of the initiative. The Regional Tourism Management Programme not only updated attendees on developments to date but also looked at techniques for developing experiences that reflect the essence of Ireland’s Hidden Heartlands, working with tour operators and forecasting for capital projects.”

The Ireland’s Hidden Heartlands Regional Tourism Management Programme was undertaken by Local Authority Tourism, Heritage and Rural Recreation Officers from across all nine counties in the Ireland’s Hidden Heartlands region.

Helen McDaid, Manager, Enterprise and Hospitality Supports at Fáilte Ireland said: “The Regional Tourism Management Programme covered a wide range of practical topics such as marketing, project management, experience development and community and industry activation. The benefits of such an initiative are long term – helping counties to work together and collaborate on the Ireland’s Hidden Heartlands regional experience brand.”

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