• Cyril McAree


Adrian Crean has been appointed Managing Director of the Rocket Restaurants Group which includes the Eddie Rocket’s City Diner chain, ROCKET’S, The Counter Custom Burgers and Flash Harry’s Bar & Restaurant. Mr Crean succeeds company founder, Niall Fortune, who is now Chairman of the Group.

A veteran of the food industry, Mr Crean spent 20 years with McDonald’s Restaurants of Ireland, where he held the position of Managing Director. He comes to Rocket Restaurants from Applegreen, where he was Chief Brand and Strategy Officer.

During his time at McDonald’s Restaurants of Ireland, Mr Crean helped grow the business as well as overseeing significant investment in modernising and upgrading its restaurants and the opening of multiple new restaurant outlets throughout Ireland. Mr Crean led the brand’s innovation on food, design, service and digital in Ireland, as well as overseeing the increased sourcing and supply of local Irish ingredients to the restaurant chain. While at Applegreen, he was involved in leading the development of the petrol forecourt retailer food and “house of brands” strategies across all markets and developing its overall brand positioning.

Mr Crean is a Fellow of Chartered Accountants Ireland, holds a postgraduate Diploma in Professional Accountancy from the Michael Smurfit Graduate School of Business along with a Bachelor’s Degree in Commerce. He is a member of the Institute of Directors in Ireland. An accountant by qualification, Mr Crean worked with PWC in both Dublin and Melbourne. A keen sports enthusiast, Adrian is actively involved in hurling and is a coach with his local GAA club, Kilmacud Crokes.

He said of his new role with Eddie Rocket’s: “I am really looking forward to the opportunity of building the Rocket Restaurants Group brands and business both domestically and internationally as well as working with our teams and franchise partners both at home and abroad.”

Commenting on the appointment, Mr Niall Fortune said: “I am delighted to welcome Adrian to our team. He obviously brings a wealth of consumer and industry knowledge to this new role and, he has an exceptional track record in our sector, including supporting and improving the position of franchisees. His appointment reflects my ambition to grow our position in the domestic fast casual market to the benefit of all our franchisees and, to continue our expansion into Europe.”

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