Tourism Ireland campaign with Sky Sports Golf to reach 4+ million across Britain
To kick-start the countdown to The 148th Open at Royal Portrush, Tourism Ireland in Britain has teamed up with Sky Sports Golf, in its latest campaign to promote our world-class golf.
The campaign includes a series of four short videos voiced by Darren Clarke, which will run on the Sky Sports website; the videos will also be promoted on the Sky Advance catch-up platform. In the videos, viewers will see Darren describe our superb golf, his pride in the fact that The 148th Open will return to Royal Portrush in July and why our welcome for overseas visitors is second to none
The campaign features a competition to win a once-in-a-lifetime trip to The Open for four people. The videos and competition will be promoted through ads on the Sky Sports website and on the social channels of Sky Sports – reaching an estimated 4.2 million golf enthusiasts across GB.
This is just one element of Tourism Ireland’s extensive programme of promotional activity to capitalise on The 148th Open at Royal Portrush for overseas tourism this year.
“Tourism Ireland is delighted to partner with Sky Sports Golf, to create these engaging films, voiced by Darren Clarke, to highlight our world-class golf,” said Julie Wakely, Tourism Ireland’s Head of Great Britain. “This is just one element of Tourism Ireland’s extensive programme of promotions to mark The Open returning to Northern Ireland this year, for the first time in 68 years. Our message is that the island of Ireland is a golfer’s paradise, with superb links and parkland courses in some spectacular locations.”