• Cyril McAree

Ireland’s Winter Wonderland on Itinerary for Top US Media

Tourism agency Fáilte Ireland, together with Tourism Ireland, is this week showcasing a number of top attractions in counties Dublin, Wicklow, Carlow, Kilkenny and Kildare to a group of US media who are in Ireland on a ‘Winter Wonderland’ press trip to experience the countdown to the festive season.

With a combined US audience/readership of nearly 8 million, the group include a freelance journalist for the Hollywood Times, representatives from online media such as GoNOMAD.com and The Daily Meal,The Georgetowner, a weekly regional newspaper in Washington and Creators Syndicate, Carolina magazine, Coast magazine & Social Quarterly.

Liam Campbell, International Publicity Manager with Fáilte Ireland welcomed the group to Ireland, said: “Bringing international media to Ireland and showing them what is on offer plays an integral role in ensuring that we get our message out there - Ireland is a must-see place to visit. These trips are a wonderful opportunity for overseas media to come and experience first hand what Ireland has to offer and how it is growing in popularity for visitors arriving at this time of year. With the growing popularity of Christmas markets and things to do throughout the country these visits are pivotal to placing our great tourism assets in front of a large audience.”

Commenting on his experience in Ireland, Scott Harris, writer for The Daily Meal and The Cuisinest, with over 1 million viewers, pointed out some highlights in particular - “What surprised me most about Ireland is the food - the range of fresh produce and the flavours are amazing. Every day has been so different with plenty of variety on the trip and it’s been wonderful learning about Ireland’s rich history.”

Fáilte Ireland put together a bespoke itinerary for the media to enjoy their ‘Winter Wonderland’ trip in Ireland and included hearing the Dolce Choir perform festive songs at Farmleigh in the Phoenix Park, a walking tour of Dublin, bell ringing at Christchurch Cathedral, a walk through the grounds of Dublin Castle to Marsh’s Library, a guided tour of EPIC – the Irish Emigration Museum and Dublin’s newest attractions, The Vaults Live show and 14 Henrietta Street. While in Wicklow the group spent time at Russborough House in all its Yuletide finery and a scenic drive through Wicklow National Park and Glendalough. In Carlow they enjoyed a welcome drink and guided tour at Walsh Whiskey Distillery and it was then on to Kilkenny for Yulefest at Butler House and a visit to Kilkenny Castle before finishing the tour at Carton House in Kildare.

Mr Campbell continued:“It was another bumper year for international media coming to Ireland from 20 overseas markets, with over 800 representatives from print, broadcast and online channels across the world ascending on our shores during the year providing Irish tourism with an overall reach to over 1.4 billion worldwide. The equivalent advertising value of this reach is estimated to reach over €100 million. Fáilte Ireland, together with Tourism Ireland, co-ordinated over 400 different itineraries resulting in the media representatives meeting with over 4,000 Irish businesses across the country. “

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