Tourism Ireland Welcomes +7.3% Growth In Spend By Overseas Visitors And +11% Growth In Holiday Visit
Commenting on today’s CSO figures for the first nine months of 2018, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures are very strong, confirming that revenue from overseas visitors to Ireland grew by more than +7% during January-September 2018, approximately €270million for the Irish economy compared with the first nine months in 2017. Total overseas arrivals grew by almost +7%. Within the total number of overseas visitors to Ireland, holiday visitors grew by +11% – that’s around 400,000 additional holiday visitors.
“Particularly welcome is the continued strong performance from North America, with an increase of +13.4% in visitors and +13.5% in spend; and from Mainland Europe, with growth of almost +9% in visitors and almost +8% in revenue. This means that spending by visitors from North America and Mainland Europe to Ireland has significantly outpaced British visitor spend in the first nine months of the year. Tourism Ireland’s market diversification strategy has prioritised North America and Mainland Europe as markets which offer a strong return on investment.
“We welcome the fact that visitor numbers from Britain have increased slightly (+1%), at the same time noting the decline in spend by British visitors (-1%). The continued uncertainty around Brexit, and its impact on outbound travel from Britain, remains a real concern. We will continue to work closely with our tourism industry partners here in Ireland and in Britain – to discuss how Tourism Ireland and the tourism industry can best respond to the challenges posed by Brexit as we plan for 2019 and beyond. Maintaining our competitiveness is critical, to continue to grow tourism from overseas.
Niall Gibbons continued: “We’ve just launched our marketing plans for 2019, which will see us build on this year’s growth to deliver €6.5 billion (+6%) in overseas tourism revenue to the island of Ireland, by welcoming 11.67 million visitors.”