• Cyril McAree

Fáilte Ireland’s Business Tourism Website Wins Top Digital Technology Award

Fáilte Ireland has been awarded a top digital technology accolade for its meetinireland.com website – a platform for meetings, incentives, conferences and events (MICE) professionals looking to bring business to Ireland.

The website, which was designed by Simply Zesty, won the top spot in the Best in Travel, Tourism & Sport category at The Spiders, Ireland’s leading technology awards. Meetinireland.com was recognised for its innovative design and appeal for its target market, as well as helping to deliver 80 business meetings and events opportunities worth in excess of €35m alone in the first year since it was launched.

The award is the second accolade the Meet in Ireland team has won this week, having being named IBTM Stand Personnel of the Year in Barcelona and beating off competition from 270 other exhibitors from around the world. IBTM World is a leading global event for the MICE industry, and the award recognised the Meet in Ireland team’s professionalism and innovation in selling Ireland as a MICE destination to more than 4,000 buyers.

Meet in Ireland Manager at Fáilte Ireland, Ciara Gallagher said:

“Our Meet in Ireland website is an essential platform for the work we do to promote Ireland as a world-leading meetings, incentive, conference and events destination. Like every trade platform we attend, our website needs to put us a step ahead of our international competitors, showcase the best of Ireland, and provide MICE professionals with compelling reasons to consider Ireland for their event or conference. The website has proven to be a key part of our wider business strategy, and has contributed significantly to our targets whilst still very much in its infancy.

“The Spider Award win is the icing on the cake, with the team also being named IBTM Stand Personnel of the Year in Barcelona earlier this week. This win is important as it shows that the work we do to stand out from the crowd at these major international trade events is working, and the way in which we are selling Ireland as a MICE destination is resonating with buyers, which in turn leads to more business for Ireland.”

The Meet in Ireland brand is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. Owned and managed by Fáilte Ireland, it facilitates a partnership with Tourism Ireland and Tourism Northern Ireland to promote Ireland as a leading conference and meeting destination overseas.

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