1+ Million Germans To Read All About Our World-Class Golf Courses
Top German golf writers have been visiting Ireland, as guests of Tourism Ireland and Fáilte Ireland. The group – which includes journalists from a daily newspaper, regional newspapers and a golf magazine – has a combined audience of more than 1 million readers, or potential golf holidaymakers for Ireland.
PIC SHOWS: German golf writers with Oliver Treptow, Tourism Ireland, get ready to tee off on the O’Meara course at Carton House.
The journalists tested their skills at Howth Golf Club, the O’Meara course at Carton House, Druids Glen, Powerscourt Golf Club and Roganstown Country Club. They’ve also been visiting some of our distilleries – including Teelings, Glendalough Distillery and Powerscourt Distillery.
Zoë Redmond, Tourism Ireland’s Manager Central Europe, said: “Tourism Ireland was delighted to invite these influential golf writers to visit Ireland, to experience some of our top courses for themselves. Golf is the world’s largest sports-related travel market and we are working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class courses and our unique brand of hospitality plays a key role in attracting golfers.”
Germany is the third-largest market for tourism to the island of Ireland and in 2017 we welcomed around 667,000 German visitors.
Zoë Redmond continued: “2018 looks set to be another record year for Irish tourism from Germany, with the latest CSO figures indicating growth of +21% for the January-August period. Tourism Ireland is rolling out an extensive programme of promotional activity this autumn – to keep the momentum going and build on that growth and position us well for 2019.”