• Cyril McAree

Guinness Storehouse Completes Failte Ireland's 'China Ready' Programme

The Guinness Storehouse has successfully completed Fáilte Ireland’s ‘China Ready’ programme.

The Guinness Storehouse is the first visitor attraction in Dublin to receive the international certification from the China Outbound Tourism Research Institute (COTRI) and is now recognised as a “Chinese Tourist Welcome Quality Organisation”. The China Ready Programme is aimed at educating Irish tourism businesses about the opportunities available from the Chinese tourist market and is part of Fáilte Ireland’s work to assist tourism businesses to attract visitors from this ever growing tourism market. Speaking on the Guinness Storehouse’s commitment to the Chinese market, Paul Carty, Managing Director of the Guinness Storehouse said: “The Guinness Storehouse is delighted to be Dublin’s first Visitor Attraction to receive ‘China Ready’ accreditation. The Guinness Storehouse has been active in the Chinese market for almost 8 years and in that time, the market has grown from virtually 0 to almost 50,000 visitors. The Fáilte Ireland ‘China Ready’ training programme has given our team a deeper and highly practical understanding of the cultural differences and needs of the Chinese visitor. For us, engaging with China is a long-term commitment and this excellent training programme ensures we can continue to extend a warm and personal welcome to our Chinese visitors.”

1st – 7th October was 'Golden Week’, a key holiday period for Chinese visitors. The Guinness Storehouse saw visits from China grow by 28% in this period.

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